Collect only what is needed. Keep sensitive material out of public forms.

Do not submit confidential information

Public forms are for initial contact and fit assessment. Do not submit confidential company data, regulated data, trade secrets, credentials, private forecasts, board materials, customer-level records, employee records, or proprietary source code.

Information we may collect

• Contact information such as name, company, role, and email address.
• Inquiry information such as the operating problem, desired outcome, likely engagement path, desired timing, and message content.
• Basic technical and usage information such as page visits, referring pages, browser type, device type, and security logs when analytics or hosting tools collect them.
• Subscriber and download-access state stored in browser cookies so returning subscribers are not repeatedly asked for an email address before downloading YakData assets.
• Commercial records created after direct contact, such as proposals, contracts, invoices, access plans, and delivery communications.

Site measurement

YakData uses lightweight first-party site measurement to understand how people use its content and advisory pages. Measurement can include page path, referring domain, campaign and source parameters, anonymous session and visitor identifiers, CTA intent, section views, scroll depth, and active-time milestones. First-party browser storage may preserve anonymous first-touch and last-touch attribution so a later inquiry can be connected to the page, episode, campaign, or review gate that led to it. The measurement layer does not send names, email addresses, company names, free-text inquiry content, or form message fields to site analytics.

When a public form is submitted, the form delivery may include non-sensitive attribution metadata such as campaign/source parameters, originating page, review gate, and anonymous session or visitor identifiers so YakData can connect the inquiry to its source. Analytics may record only non-identifying categorical fields such as selected review gate, buyer context, or desired timing. Name, email, company, role, and free-text descriptions are handled by the form-delivery service and are not copied into the analytics event stream.

How information is used

• Respond to inquiries and administer Private Analysis Reviews, Private Working Days, and Private Engagements.
• Process advisory engagement intake, payment, and related communications.
• Operate, secure, troubleshoot, and improve the website.
• Meet legal, accounting, security, and contractual obligations.

Service providers and sharing

YakData uses third-party providers where needed to operate the site and its advisory services. These currently include Google Analytics 4 for site measurement, Stripe for payment processing where applicable, Kit for email subscriptions, Calendly for scope conversations, and FormSubmit for public inquiry delivery. Kit and YakData may use first-party browser cookies to remember subscriber or download-access state so the same browser is not repeatedly prompted for an email address. Those providers receive only the information reasonably required to perform their services. YakData does not sell inquiry information or client communications to advertisers.

Information may also be disclosed when required by law, to protect rights or security, or as part of a business transaction subject to appropriate protections.

Retention and security

Information is retained only as long as reasonably needed for the purpose collected, legal obligations, security, recordkeeping, or an active commercial relationship. YakData uses reasonable administrative and technical safeguards, but no internet transmission or storage system can be guaranteed to be completely secure.

Your choices

You may request access, correction, or deletion of personal information, subject to legal and contractual retention requirements. You may also ask to stop non-transactional communications.

Third-party links

The site may link to external websites, archives, platforms, and service providers. Their privacy practices are governed by their own policies.

Children

YakData provides professional advisory services and production AI content intended for adults and is not directed to children under 13.

Contact and updates

For privacy questions or requests, use the site contact options. This policy may be updated as the website, providers, or services change. The effective date above identifies the current version.