Publications & Pedigree | Stephen McDaniel

CreateSpace

The Accidental Analyst

A framework for turning raw data into executive decisions. Recognized by Tableau as "One of the Great Books on Data Visualization."

"This is a wonderful book, filled with practical advice... a great resource for building analytical prowess."

— Stephen Few, Author & Data Visualization Expert

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Wiley Publishing

SAS for Dummies (1st & 2nd Ed)

The global standard guide for the world's leading statistical software. Used by analysts at Fortune 500 banks and pharma to build audit-grade models.

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Springer / Apress / CreateSpace

Rapid Graphs with Tableau

The industry's first dedicated book on Tableau Software (Version 8). Defined the visual analysis standards used by business intelligence teams globally.

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INFORMS

Professional Society of Operations Research

Invited Faculty for "Data Exploration & Visualization." Taught advanced forecasting to the world's largest society of operations research professionals.

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American Marketing Assoc.

Data Science Faculty

Led workshops on Customer Lifetime Value (LTV). Defined the cohort analysis frameworks used to value marketing spend.

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TDWI

Big Data Faculty

Instructed enterprise data teams on transforming data warehouse architecture into ROI-generating assets.

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Tableau Software

Faculty & Speaker

Multiple invited sessions at Tableau World & European Conferences on advanced visual analytics and forecasting.

1st European Conference Faculty

Actual handwritten evaluations from Tableau Conference training sessions.

Stephen Featured on Launch of Tableau Public

Stephen was a featured creator at the launch of Tableau Public.

Tableau Whitepaper

Visualizing Customer Segmentation & Lifetime Value

The methodology document that established how modern SaaS companies visualize cohort retention and LTV. This research serves as the backbone for the "Behavioral Revenue Forensics" used at FIP today.

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Pat Hanrahan, Tableau CSO & Canon USA Professor at Stanford, gave a talk on how "The Accidental Analyst" changed his approach to teaching at Stanford

Industry Legend

Influencing the Architects of Data

"In his keynote at the 2012 Tableau World Conference, Pat Hanrahan placed our book at the center of his presentation. He stated that it changed how he thought about analytics and inspired him to restructure his teaching approach at Stanford."

Pat Hanrahan, PhD
Canon USA Professor at Stanford University
Co-Founder of Pixar (3x Academy Award Winner)
Co-Founder of Tableau Software

A Legacy of Data Leadership.