:root{
  --navy:#0B1D2D;
  --navy2:#132C46;
  --navy3:#1D3853;
  --gold:#C49A2C;
  --gold-dark:#92721E;
  --warm:#FAF8F3;
  --panel:#F1EFE8;
  --white:#FFFFFF;
  --ink:#1C2733;
  --slate:#54626F;
  --faint:#7C8894;
  --line:#D9DADC;
  --line2:#C7CACE;
  --max:1180px;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --sans:"Libre Franklin","Helvetica Neue",Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--warm);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
a:hover{text-decoration:none}
img{max-width:100%;display:block}
button,a{touch-action:manipulation}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px}
.skip{position:absolute;left:-9999px;top:0;background:#fff;color:var(--navy);padding:10px 14px;z-index:100}.skip:focus{left:10px;top:10px}
.wrap{width:min(var(--max),calc(100% - 48px));margin:0 auto}
.eyebrow{font-size:10.5px;line-height:1.3;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--gold-dark)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 20px;border:1px solid transparent;border-radius:2px;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;transition:.16s ease;text-align:center}
.btn.gold{background:var(--gold);border-color:var(--gold);color:var(--navy)}
.btn.gold:hover{background:#D0A83B;border-color:#D0A83B}
.btn.navy{background:var(--navy);border-color:var(--navy);color:#fff}.btn.navy:hover{background:var(--navy2)}
.btn.light{border-color:#657B91;color:#fff}.btn.light:hover{border-color:#fff}
.btn.dark-outline{border-color:#597088;color:#fff}.btn.dark-outline:hover{border-color:#fff}

.topbar{position:sticky;top:0;z-index:50;background:rgba(250,248,243,.96);backdrop-filter:blur(10px);border-bottom:1px solid var(--line2)}
.topbar-inner{min-height:68px;display:flex;align-items:center;justify-content:space-between;gap:26px}
.brand{display:flex;align-items:center;gap:15px;color:var(--navy);flex:none}
.brand img{width:150px;height:auto}.brand span{border-left:1px solid var(--line2);padding-left:15px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase}
.nav{display:flex;align-items:center;gap:24px}.nav a{font-size:12px;font-weight:600;color:var(--slate)}.nav a:hover{color:var(--navy)}
.nav .nav-enterprise{padding:9px 13px;border:1px solid var(--line2);color:var(--navy)}.nav .nav-enterprise:hover{border-color:var(--navy)}

.hero{background:var(--navy);color:#fff;border-bottom:4px solid var(--gold);padding:76px 0 72px}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(390px,.82fr);gap:70px;align-items:center}
.hero .eyebrow{color:var(--gold);margin-bottom:24px}.hero h1{font-family:var(--serif);font-size:clamp(46px,5.8vw,72px);font-weight:500;line-height:.99;letter-spacing:-.02em;max-width:760px}
.hero-lede{font-size:19px;line-height:1.72;color:#D0D8E0;max-width:720px;margin-top:26px}.hero-proof{font-size:14.5px;line-height:1.7;color:#AEBCC9;max-width:700px;margin-top:20px;padding-top:18px;border-top:1px solid #30485F}.hero-proof strong{color:#fff}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}.enterprise-link{display:inline-block;margin-top:20px;font-size:13px;font-weight:600;color:#C9D4DF}.enterprise-link span{color:var(--gold)}

.map-card{background:#fff;color:var(--ink);border-top:4px solid var(--gold);box-shadow:0 24px 58px rgba(0,0,0,.28)}
.map-card-head{display:flex;justify-content:space-between;gap:20px;padding:16px 20px;border-bottom:1px solid var(--line)}.map-card-head span{font-size:10px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-dark)}.map-card-head b{font-family:var(--serif);font-size:16px;color:var(--navy)}
.map-preview{list-style:none}.map-preview li{display:grid;grid-template-columns:38px 1fr auto;align-items:center;gap:11px;padding:10px 20px;border-bottom:1px solid #E5E5E3}.map-preview span{font-family:var(--serif);font-weight:600;color:var(--gold-dark)}.map-preview b{font-size:13.5px;color:var(--navy)}.map-preview small{font-size:11px;color:var(--faint)}
.role-strip{display:grid;grid-template-columns:repeat(5,1fr);gap:1px;background:var(--line2);border-top:1px solid var(--line2);border-bottom:1px solid var(--line2)}.role-strip span{background:var(--panel);padding:9px 4px;text-align:center;font-size:9px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--navy)}
.map-card-note{padding:14px 20px 16px;font-size:11.5px;line-height:1.55;color:var(--slate)}

.signal-strip{background:#fff;border-bottom:1px solid var(--line)}.signal-grid{display:grid;grid-template-columns:repeat(5,1fr)}.signal-grid div{padding:21px 18px;border-right:1px solid var(--line);display:flex;align-items:baseline;gap:9px}.signal-grid div:last-child{border-right:none}.signal-grid b{font-family:var(--serif);font-size:28px;font-weight:600;color:var(--navy);line-height:1}.signal-grid span{font-size:11px;line-height:1.4;color:var(--slate);font-weight:600}

.section{padding:86px 0;border-bottom:1px solid var(--line)}.section.tint{background:var(--panel)}
.section-head{display:grid;grid-template-columns:205px 1fr;gap:44px;align-items:start;margin-bottom:44px}.section-head .eyebrow{padding-top:10px}.section-head h2,.enterprise h2,.final-cta h2{font-family:var(--serif);font-size:clamp(33px,4vw,48px);line-height:1.06;font-weight:500;letter-spacing:-.015em;color:var(--navy)}.section-head .lede{margin-top:14px;font-size:17px;line-height:1.72;color:var(--slate);max-width:780px}.section-head.compact{margin-bottom:28px}

.operating-map{display:grid;grid-template-columns:repeat(5,1fr);background:#fff;border:1px solid var(--line2);border-top:4px solid var(--navy)}
.phase-label{grid-column:1/-1;background:var(--navy);color:#fff;padding:7px 14px;font-size:9px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;border-top:1px solid #314B64}.phase-label:first-child{border-top:none}.step{min-height:108px;padding:17px 14px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}.step i{display:block;font-family:var(--serif);font-style:normal;font-weight:600;color:var(--gold-dark);margin-bottom:6px}.step b{display:block;font-size:12.5px;line-height:1.45;color:var(--navy)}
.map-lanes{display:grid;grid-template-columns:repeat(5,1fr);border:1px solid var(--line2);border-top:none;background:#fff}.map-lanes span{padding:15px 14px;font-size:11px;line-height:1.5;color:var(--slate);border-right:1px solid var(--line)}.map-lanes span:last-child{border-right:none}.map-lanes b{display:block;color:var(--gold-dark);font-size:10px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:4px}

.case-grid{display:grid;grid-template-columns:1.1fr .9fr;background:#fff;border:1px solid var(--line2);border-top:4px solid var(--gold);box-shadow:0 18px 42px rgba(11,29,45,.08)}.case-image{background:#071728}.case-image img{width:100%;height:100%;min-height:460px;object-fit:cover;object-position:center}.case-image figcaption{background:var(--navy);color:#9DB0C2;font-size:10.5px;padding:9px 13px}.case-copy{padding:34px 36px}.case-copy h3{font-family:var(--serif);font-size:31px;line-height:1.1;font-weight:500;color:var(--navy);margin:10px 0 20px}.proof-list{list-style:none}.proof-list li{display:grid;grid-template-columns:150px 1fr;gap:14px;padding:11px 0;border-top:1px solid var(--line)}.proof-list li:last-child{border-bottom:1px solid var(--line)}.proof-list b{font-size:12px;color:var(--navy)}.proof-list span{font-size:12.5px;line-height:1.55;color:var(--slate)}.case-actions{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:23px}.text-link{font-size:12px;font-weight:700;color:var(--gold-dark)}

.episode-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.episode{position:relative;background:#fff;border:1px solid var(--line2);border-top:3px solid var(--navy);padding:25px 26px}.episode.featured{border-top-color:var(--gold);grid-column:1/-1}.episode span{font-size:9.5px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-dark)}.episode h3{font-family:var(--serif);font-size:24px;line-height:1.15;font-weight:600;color:var(--navy);margin:8px 0 10px}.episode p{font-size:13.5px;line-height:1.65;color:var(--slate)}.episode small{display:block;margin-top:16px;padding-top:12px;border-top:1px solid var(--line);font-size:10.5px;font-weight:600;color:var(--navy)}

.asset-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.asset{background:#fff;border:1px solid var(--line2);border-top:4px solid var(--navy);padding:28px}.asset.public{border-top-color:var(--gold)}.asset.paid{background:var(--navy);color:#fff}.asset span{font-size:9.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-dark)}.asset.paid span{color:var(--gold)}.asset h3{font-family:var(--serif);font-size:26px;line-height:1.15;color:var(--navy);margin:9px 0 12px}.asset.paid h3{color:#fff}.asset p{font-size:13.5px;line-height:1.65;color:var(--slate);min-height:88px}.asset.paid p{color:#B5C2CF}.asset a,.asset b{display:block;margin-top:17px;padding-top:14px;border-top:1px solid var(--line);font-size:11px;font-weight:700;color:var(--gold-dark)}.asset.paid b{border-color:#30485F;color:var(--gold)}

.proof-section{background:#fff}.cred-grid{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line2);border-top:4px solid var(--navy)}.cred-grid div{padding:24px;border-right:1px solid var(--line)}.cred-grid div:last-child{border-right:none}.cred-grid b{display:block;font-family:var(--serif);font-size:24px;color:var(--navy);margin-bottom:9px}.cred-grid span{font-size:12.5px;line-height:1.6;color:var(--slate)}.proof-cta{margin-top:19px;font-size:12px;font-weight:700;color:var(--gold-dark)}

.enterprise{background:var(--navy);color:#fff;border-bottom:4px solid var(--gold);padding:70px 0}.enterprise-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:70px;align-items:center}.enterprise .eyebrow{color:var(--gold);margin-bottom:14px}.enterprise h2{color:#fff}.enterprise p{margin-top:17px;max-width:720px;color:#C0CCD7;font-size:16px;line-height:1.72}.enterprise-actions{display:flex;flex-direction:column;gap:11px}.enterprise-actions small{color:#8EA1B4;font-size:10.5px;line-height:1.55;margin-top:3px}

.final-cta{padding:72px 0}.final-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:55px;align-items:center}.final-cta .eyebrow{margin-bottom:12px}.final-actions{display:grid;grid-template-columns:1fr 1fr;gap:15px}.choice{border:1px solid var(--line2);background:#fff;padding:22px 23px}.choice:hover{border-color:var(--gold)}.choice span{display:block;font-size:9px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-dark)}.choice b{display:block;font-family:var(--serif);font-size:23px;color:var(--navy);margin:6px 0}.choice small{font-size:11px;color:var(--slate)}.choice.commercial{background:var(--navy)}.choice.commercial b{color:#fff}.choice.commercial small{color:#AFC0CF}.choice.commercial span{color:var(--gold)}

.footer{background:#071827;color:#93A6B7;padding:31px 0}.footer-inner{display:grid;grid-template-columns:230px 1fr auto;gap:30px;align-items:center}.footer img{width:220px;height:auto}.footer-links{display:flex;gap:18px;justify-content:center;flex-wrap:wrap}.footer-links a{font-size:10px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:#D5DFE7}.footer p{font-size:10px;line-height:1.5;text-align:right}

@media(max-width:1000px){
  .nav a:not(.nav-enterprise){display:none}.hero-grid{grid-template-columns:1fr;gap:45px}.map-card{max-width:680px}.signal-grid{grid-template-columns:repeat(5,1fr)}
  .case-grid{grid-template-columns:1fr}.case-image img{min-height:0}.enterprise-grid,.final-grid{grid-template-columns:1fr}.cred-grid{grid-template-columns:repeat(2,1fr)}.cred-grid div:nth-child(2){border-right:none}.cred-grid div:nth-child(-n+2){border-bottom:1px solid var(--line)}
}
@media(max-width:760px){
  .wrap{width:min(100% - 32px,var(--max))}.topbar-inner{min-height:64px}.brand img{width:136px}.brand span{font-size:9px;padding-left:11px}.nav .nav-enterprise{font-size:10px;padding:8px 10px}
  .hero{padding:52px 0}.hero h1{font-size:clamp(40px,13vw,57px)}.hero-lede{font-size:17px}.map-preview li{grid-template-columns:30px 1fr}.map-preview small{display:none}
  .signal-grid{grid-template-columns:repeat(2,1fr)}.signal-grid div{border-bottom:1px solid var(--line)}.signal-grid div:nth-child(2n){border-right:none}.signal-grid div:last-child{grid-column:1/-1;border-bottom:none}
  .section{padding:66px 0}.section-head{grid-template-columns:1fr;gap:10px;margin-bottom:32px}.section-head .eyebrow{padding-top:0}.operating-map{grid-template-columns:repeat(2,1fr)}.phase-label{grid-column:1/-1}.step{min-height:95px}.map-lanes{grid-template-columns:1fr}.map-lanes span{border-right:none;border-bottom:1px solid var(--line)}.map-lanes span:last-child{border-bottom:none}
  .proof-list li{grid-template-columns:1fr;gap:3px}.case-copy{padding:27px 24px}.case-copy h3{font-size:28px}.episode-grid,.asset-grid,.final-actions{grid-template-columns:1fr}.episode.featured{grid-column:auto}.cred-grid{grid-template-columns:1fr}.cred-grid div{border-right:none!important;border-bottom:1px solid var(--line)!important}.cred-grid div:last-child{border-bottom:none!important}.footer-inner{grid-template-columns:1fr;justify-items:start}.footer-links{justify-content:flex-start}.footer p{text-align:left}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}


/* Conversion Priority 4: education ICP self-selection */
.hero-fit{font-size:12.5px;line-height:1.62;color:#C3CFD9;max-width:700px;margin-top:16px}
.hero-fit strong{color:#fff}
.audience-section{background:#fff}
.audience-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.audience-card{background:var(--warm);border:1px solid var(--line2);border-top:4px solid var(--navy);padding:30px 30px 27px}
.audience-card.builder{border-top-color:var(--gold)}
.audience-card-head span{display:block;font-size:9.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--gold-dark);margin-bottom:8px}
.audience-card-head b{display:block;font-family:var(--serif);font-size:29px;line-height:1.08;font-weight:600;color:var(--navy)}
.audience-roles{font-size:11.5px;line-height:1.58;color:var(--faint);margin-top:12px;padding-bottom:15px;border-bottom:1px solid var(--line)}
.audience-question{margin:18px 0;padding:15px 17px;background:#fff;border-left:3px solid var(--gold)}
.audience-question small{display:block;font-size:8.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--gold-dark);margin-bottom:5px}
.audience-question p{font-family:var(--serif);font-size:20px;line-height:1.25;color:var(--navy)}
.audience-card h3{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--navy);margin-bottom:8px}
.audience-card ul{padding-left:18px;color:var(--slate)}
.audience-card li{font-size:12.5px;line-height:1.58;margin:7px 0;padding-left:3px}
.audience-card>a{display:inline-block;margin-top:17px;padding-top:13px;border-top:1px solid var(--line);width:100%;font-size:11px;font-weight:700;color:var(--gold-dark)}
.audience-note{margin-top:22px;padding:15px 18px;background:var(--navy);color:#C5D0DA;font-size:12px;line-height:1.65}
.audience-note b{color:#fff}
@media(max-width:760px){.audience-grid{grid-template-columns:1fr}.audience-card{padding:25px 22px}.audience-card-head b{font-size:26px}.audience-question p{font-size:18px}}

/* Conversion Priority 6: predictable CTA vocabulary */
.hero-enterprise-bridge{display:flex;align-items:baseline;gap:8px;flex-wrap:wrap;margin-top:18px;color:#9FB0BF;font-size:12.5px}
.hero-enterprise-bridge .enterprise-link{margin-top:0}